Voice Interfaces

Siri and Google Assistant have made people more familiar with the idea of vocalising questions and getting a spoken response from their devices. 

Voice interfaces are set to be adopted as users embrace a more natural, conversational approach to engaging with sites. This means that voice will need to be considered during the design process, as well as when creating content.

AI and automation with keyword-driven tactics of the SEO age will give way to a time in which long tail search terms are far more powerful.

You can expect to see voice reshaping the web in the same way that smartphones have over the past years.